Zobacz ofertę serwerów do mailingu >>
What is mailing?
An effective marketing campaign cannot go without good mailing, i.e. mass correspondence sent to customers who have agreed to receive information electronically. Mailing includes newsletters, notifications and announcements sent to customers in the subscribers database.
Software for mass mailing
The mass sending of corporate correspondence requires the use of special tools – an ordinary email program is unfortunately not enough to send newsletters, announcements and notifications to customers effectively, quickly and efficiently. A successful mailing campaign is not only content and graphics, but also technical facilities. The complete mailing tool offered by Smart Webtechnologies consists of a special application for mass mailing and an efficient server that is specially configured for this type of application. The combination of mailing software with a powerful server allows for efficient and automatic sending of an unlimited number of emails.
How the Smart Webtechnologies mailing system works?
The operation of the mailing application is very intuitive. The mass mailing tool can be controlled via the application interface on a dedicated website.This is nothing more than an individual administrator panel in which you can set and edit all parameters related to mailing campaigns. The application interface includes, among others, subscribers database, mailing lists, returns module, tab for managing mailing campaigns and a place to check statistics of marketing activities.
A server with an individual IP address is installed for each client. The mailing application can work under any domain, indicated and administered by the client. DNS records, DKIM certificates, as well as other parameters necessary for mass mailing are set to this domain. Thanks to these settings, mailing goes directly to clients’ inboxes, not to their SPAM folders.
Subscriber base and its management
In the Smart Webtechnologies mailing application there are no limits when it comes to the number of addresses in the database.The user can quickly not only add new subscribers, but also efficiently search and edit them. Individual email addresses can be manually entered into the mailing system database. For larger addresses, the import function from TXT or CSV files will be useful.
The software of tool for mass mailing allows to create any number of mailing lists, which may have their own names and descriptions. The mailing system allows you to send messages only to selected subscribers’ lists or to all subscribers at the same time. The division into confirmed subscribers (covered by dispatch) and unconfirmed subscribers (not covered by dispatch), as well as a mechanism for unsubscribing a subscriber from the mailing database (link), significantly simplify database management and protect against recognition of messages as SPAM.
Returns module
The mailing application has a useful module for handling returns. It is a tool that after analyzing the content of a return email (based on a defined rule) can delete, move to the black list or withdraw confirmation of a given subscriber.
Mailing campaign
The application interface has a special tab where you can manage existing mailing campaigns, view old ones, and plan and create new ones. The administrator can send clients mailing in text or HTML format. When creating new mailing campaigns, a powerful and intuitive editor will be very useful. The application also allows you to use your own company templates in HTML.
Statistics of mailing campaigns
The mailing application is not only a database and sending mass correspondence. It is also possible to check and analyze statistics of campaigns. In a few steps, the user can check how many messages in the campaign were sent, how many of them were displayed by subscribers, as well as how many messages caused the desired reaction in the campaign.
Setting the shipping speed in the mailing application
The administrator can individually define the speed of sending emails from the application (setting the number of emails sent per hour). The speed of sending emails mainly limits server performance. The more powerful the server, the more emails you can send from it in one day, however, the smallest server offered by Smart Webtechnologies can easily handle the sending of over 10,000 emails per hour.
Why use a mailing application with a dedicated server?
Smart Webtechnologies mailing software with a dedicated server allows you to manage the database, mailing lists, as well as fast mass mailing. The mailing system will be ideal for sending announcements, newsletters and notifications. The mailing application will be useful, among others, to inform customers about technical changes, changes in the regulations, service interruptions, price changes, new products and promotions. It is also a great tool for marketing mailings or mailings with a knowledge base. The mailing campaign can be managed remotely without burdening your own servers and email programs.